People
Two founders bringing experience in technology, manufacturing, business and governance to a vision to build a Saudi-Swiss automotive brand.
Alexander Frederiksen
Co-founder
Alexander is a multinational technology founder currently based between Switzerland, Asia, and the Gulf. Over a twenty-year career, he has founded, scaled, and successfully exited multiple international ventures across early-internet infrastructure, mobile consumer software, and power electronics.
Notable milestones include developing one of Asia's largest publicly traded social platforms and building a global electric mobility hardware company that was later acquired by a multinational conglomerate.
A dedicated technologist with deep expertise in hardware manufacturing and power electronics, Alexander actively angel-invests in the global electric propulsion sector. He also serves as a guest lecturer for leading AI laboratories and holds board-level advisory roles within global agricultural finance.
Per Troen
Co-founder
Per is a multinational entrepreneur and legal expert currently based in Switzerland. Over a 35-year career, he has founded, scaled, and advised numerous international ventures across private equity, real estate, and corporate law.
Notable milestones include leading a London-based private equity and property group for nearly four decades, establishing a fully regulated Swiss family office, and serving as an early board director for a pioneering global food delivery platform. He has also founded and served as an equity partner at multiple leading cross-border law firms.
A dedicated civic leader with deep expertise in corporate governance, Per has held extensive board roles across Europe, MENA, the US, and India. In recognition of his significant contributions to international business and the legal sector, he was knighted by Queen Margrethe II of Denmark and served for over two decades as a Goodwill Ambassador for his native country.
Where we are
| Zug, Switzerland | QAF AG is being established here to hold the brand, design, engineering oversight and contracts. |
|---|---|
| The atelier | The planned QAF workshop: finishing, quality assurance and export preparation. |
| Kingdom of Saudi Arabia | The intended base for first-fleet operations, after-sales, parts and technical training. |
Join the House.
We are hiring a head of the atelier, a chief engineer, an after-sales lead for the Kingdom and a finance lead.