Atelier

The proposed coachbuilding workflow. Workshop imagery illustrates the intended process rather than an operating QAF factory.

A familiar platform. A distinctly QAF finish. Six planned stages bring the body, cabin and regional systems together.

Two pairs of hands guiding pale leather through an industrial sewing machine in the atelier

Six stations

  1. Receiving

    Each platform is checked against its build sheet, charged, road-tested, and given a QAF build number that follows it for life.

  2. Strip

    Bumpers, trim, seats, door cards and badges come off. What we re-use is tagged; what we replace leaves the building.

  3. Body

    Panels are fitted where the model calls for them, seams sealed, and the body prepared and painted two-tone in a dedicated booth.

  4. Cabin

    Insulation, headliner, fascia, seats and door cards, from subassemblies made to our own patterns.

  5. Climate and electrics

    The uprated cooling system, the CCS2 inlet, telematics and regional software, tested at temperature.

  6. End of line

    Inspection against the model's checklist by someone who did not build the vehicle, a road test, water and dust test, photographs, and the container.

Time in the details

The three models are separated by what the atelier touches, and for how long.

50 h
Sand
80 h
Stone
150 h
Emerald

Hours are targets for a settled line. The first vehicles take longer, and we say so.

One checklist

Swiss engineering oversight, one checklist per model, and a record — photographs, torque values, test results — kept against the build number for the life of the vehicle.

The quality plan calls for supplier audits before delivery, periodic review and an independent inspection of each finished vehicle. The proposed Saudi handover includes a local pre-delivery inspection before a vehicle enters service. The last vehicle is inspected to the same sheet as the first.

The proposed Emerald cabin in bone and mocha with plain controls and satin-brass edging

The last millimetre

The screen and switch positions remain proven. The surfaces around them are cut, wrapped, stitched and fitted by the House.

A dashboard is accepted only when the seams run true, the grain aligns, and every control feels deliberate.

White three-door and dark-green five-door QAF concepts in a leather-trim atelier
A trimmer fitting a leather seat cover
A white three-door QAF concept on calibration rollers in a bright inspection bay
White three-door and dark-green five-door QAF concepts in a leather-trim atelier
Fine sand-gold paint, a precise panel gap and reflected Saudi stonework